Media Marketing Archives - Page 14 of 20

US Online Ad Spending Share By Industry, 2011-2017 [TABLE]

eMarketer expects the retail industry’s share of the total US digital advertising pie to decline slightly, from 22.3% in 2013 to 22.0% in 2017.

Twitter’s new Related Headlines feature can be put to use by public relations professionals in their earned media efforts.

Between July 2012 and 2013 and found that the average number of logins to news apps per user rose by 39% year over year.

The percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%.

The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.

User satisfaction with mobile media entertainment sites and apps outpaces satisfaction among those accessing the services via PC.

Among those who had a local TV news app, 36% said they watched local news on TV seven or more times during the seven days prior to the survey.

More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.

Gigya, a social login application platform, found in Q2 2013 that Facebook dominated social sharing overall for nearly all industries.

About half of content shared to social networks was shared to Facebook during Q2.