Posts Tagged ‘mCommerce’
Mobile Wallet Payments vs Using A Credit Card, March 2014 [CHART]
16% who had used a mobile wallet to pay for products or services overwhelmingly believed the experience was easier than providing a credit card.
Read MoremCommerce Use & Attitudes, August 2014 [TABLE]
While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.
Read MoreUS Proximity Mobile Payment Transaction Value, 2013-2018 [CHART]
Even in a persistently fragmented market, US proximity payment transaction values doubled between 2012 and 2013 to reach $1.59 billion.
Read MoreBenchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
Read MoreTop 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Read MoreLive Primetime Social TV Activities, February 2014 [TABLE]
78% of US internet users accessed second screens during shows, compared with 71% who did so during ads.
Read MoreProducts Purchased By Mobile Hispanic Buyers, August 2014 [CHART]
US Hispanic consumers are likelier than their non-Hispanic counterparts to buy via smartphone or tablet.
Read MoreAverage Monthly Spending On Mobile Games By Segment, February 2014 [CHART]
The smartphone gaming audience will see faster growth in 2014 and all the way through 2018.
Read MoreMobile Tech Omnichannel Retailers Use For In-Store Experiences, Q1 2014 [CHART]
The push for omnichannel retailing is driving personalization in the real world.
Read MoreNFL Fans In-Stadium Mobile Behavior [INFOGRAPHIC]
NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).
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