Posts Tagged ‘mCommerce’
Why Apple Watch Owners Do Not Use Apple Pay, August 2015 [CHART]
Those respondents who hadn’t used Apple Pay were potentially open to it—29% said the main thing holding them back was lack of support from their bank.
Read MoreTypes Of Purchases Made With Apple Pay, August 2015 [CHART]
Mobile payments are slow to catch on among the general population, but early adopters of the Apple Watch are also rapidly adopting Apple Pay, research suggests.
Read MoreUS eCommerce Metrics By Device, Q2 2015 [CHART]
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Read MoreHalf-Life Of Media/Entertainment, Finance & Shopping Apps, September 2015 [CHART]
Media and entertainment applications have a slower attrition rate than financial and shopping apps.
Read MoreSmart Phone Activities By Generation, July 2015 [CHART]
The only activity of those identified for which smartphones are the primary device is social media use.
Read MoreMobile Transaction Abandonment, August 2015 [CHART]
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Read MoreUS eCommerce Metrics by Device, Q1 2015 [CHART]
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
Read MoreB2B Mobile Content Optimization, June 2015 [CHART]
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Read MoreTop Features People Want For Wearables, April 2015 [CHART]
Wearable device awareness is high, but ownership—and purchase intent—remain low.
Read MoreMillennials' Top Shopping-Related Activities By Device [TABLE]
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
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