Posts Tagged ‘mCommerce’
Multitainment Behavior By Generation, March 2013 [TABLE]
81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.
Read MoreMobile & Loyalty Programs [INFOGRAPHIC]
This infographic illustrates the potential of loyalty programs coupled with mobile wallets.
Read MoreLuxury Shoppers mCommerce Activities, 2011 & 2012 [CHART]
Mobile shopping activity among affluent luxury shoppers in the US saw substantial increases in 2012; the percentage of respondents shopping or purchasing via mobile increased from 22% to 38%.
Read MoreWhere People Mobile Shop, October 2012 [CHART]
Nearly 1 in 5 consumers performs shopping activities on their phone while dining out.
Read MoreConsumer Behavior & Mobile Marketing [INFOGRAPHIC]
This infographic from LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.
Read MoreeCommerce Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex eCommerce landscape.
Read MoreUS Proximity Mobile Payment Transaction Value, 2011-2016 [CHART]
eMarketer projects that proximity mobile payments in the US are set to explode, growing from $2.12 billion in 2013 to $62.24 billion in 2016.
Read MoreMobile Wallet Services Used For In-Store Purchases, Q1 2012 & Q4 2012 [CHART]
About one-third of mobile Wi-Fi users had used PayPal during the 30 days preceding the poll, compared with 20% for Amazon and 10% for Google.
Read MoreRetailers Benefiting From Showrooming, March 2013 [TABLE]
Among those who researched a product while at Best Buy, twice as many ended up purchasing the item at Target (20%) as did at Amazon (10%).
Read MoreMobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
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