mCommerce Archives - Page 19 of 37

Mobile Retail Growth, October 2013 [TABLE]

Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services.

Global Mobile Payment Transactions, August vs April, 2013 [CHART]

The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August.

Incidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]

While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.

Mobile Shopping Activities, October 2013 [TABLE]

Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.

American Gamers Who Have Made In-Game Purchases By Game Type, Q2 2013 [CHART]

More than one-quarter of US web users reported having purchased through an app store a game that could be played via any device.

Mobile Shopping Prompts, October 2013 [CHART]

2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.

Mobile Marketing's Competitive Advantage, Q3 2013 [CHART]

Between 45% and 48% of US marketers cited mobile marketing as offering each of the following significant and sustainable benefits: loyalty retention, improving transactions and improving customer service.

Parents' Mobile Content Activities, August 2013 [TABLE]

Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.

eCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]

During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.

Holiday mCommerce Sales Share By Device, 2011 & 2012 [TABLE]

In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites.