Posts Tagged ‘Marketing Analytics’
Marketers' Ability To Measure ROI By Online Channel [CHART]
![Marketers' Ability To Measure ROI By Online Channel [CHART]](https://e-strategy.com/wp-content/uploads/2016/09/Marketers-Ability-To-Measure-ROI-By-Online-Channel.png)
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Read MoreTwitter Analytics Resources
Some resources for Twitter analytics
Read MoreHow Marketers Measure Customer Engagement [CHART]
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Read MoreHow Marketers Use Data-Driven Insights
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
Read MoreTop Technology Investment Priorities For Marketers [CHART]
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Read MoreTop Challenges With Analytics Tools By Company Size, May 2015 [CHART]
Bigger companies may have more capabilities than their small- and midsized counterparts, but those capabilities may just reveal how many challenges they truly face.
Read MoreThe Internet Of Things [INFOGRAPHIC]
This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.
Read MoreMost Desired Marketing Team Changes, May 2015 [CHART]
9 in 10 marketing leaders feel that culture plays a very (60%) or somewhat (30%) influential role in enabling the brand experience.
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