Posts Tagged ‘Marketing Analytics’
Most Difficult B2B Marketing Skills To Hire For [CHART]
92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.
Read MoreShelf-Life Of Advertising Marketing Data [CHART]
While carrying out ad campaigns, marketers and their vendors often collect demographic, behavioral, location and purchase data about the users they serve ads to. This data can be reused by marketers to retarget ads and inform the key performance indicators they choose for ensuing campaigns.
Read MoreGoogle Analytics For Small Business [INFOGRAPHIC]
This infographic illustrates the fundamentals of using Google Analytics for your small business.
Read MoreeCommerce KPIs [INFOGRAPHIC]
This infographic from Marketizator illustrates twelve essential eCommerce KPIs to track.
Read MoreHow Companies Are Using Artificial Intelligence [CHART]
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Read MoreTop Data-Driven Marketing Objectives [CHART]
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
Read MoreMarketing Analytics Obstacles [CHART]
Fewer than one-third of projects used marketing analytics prior to a decision, down from 37% five years ago.
Read MoreTypes Of Analytics CFOs Will Pay For [CHART]
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
Read MoreCritical Factors For Effective Marketing [CHART]
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Read MoreHow Marketers Use Data For Insights [TABLE]
Marketers are using the attribution-informed insights from this algorithmic approach to develop more precise strategies for targeting and adjusting media spends.
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