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Posts Tagged ‘Market Penetration’

American eReader vs Tablet Owners, August 2013 [CHART]

Only 24% of respondents owned an ereader or similar device intended primarily for reading.

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US Smart Phone Users & Penetration, 2011-2017 [TABLE]

Although the smart phone market in the US is maturing, eMarketer projects that steady growth will continue over the next few years.

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US Smart Phone vs Tablet Penetration, 2011-2014 [CHART]

Smart phones became the norm in the past couple of years, and now tablets too are settling into that territory.

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American Smart Phone Moms, 2011-2013 [CHART]

In the past year alone, the number of US mothers using smart phones increased nearly 34%.

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Smart Phone Penetration, October 2011 – August 2013 [CHART]

Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August.

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Smart Phone Penetration Among Millennials By Gender, 2013 [CHART]

Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.

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Smart Phone Penetration, October 2011 – July 2013 [CHART]

Smart phone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July.

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Smart Phone Market Penetration, October 2011 – May 2013 [CHART]

Smart phone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May.

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Western Europe Smart Phone Penetration, 2012-2014 [MAP]

Western Europe as a whole will reach 50% smart phone market penetration in 2014.

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Asia-Pacific Smart Phone Penetration, 2012 & 2014 [MAP]

South Korea led the world last year in the share of mobile users who used a smartphone, at 60%.

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