Consumer Trust By Industry [TABLE]

Table: Consumer Trust By Industry

Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.

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Cost-Per-Lead By Industry [CHART]

Infographic: Average Cost-Per-Lead By Industry

Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.

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