Posts Tagged ‘Manufacturing Marketing’
B2B Businesses Suffering Significant Disruption From Covid-19
B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts.
Read MoreConsumer Trust By Industry [TABLE]
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
Read MoreMarketing Budget Trends For Industrial Companies In 2017 [CHART]
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Read MoreCost-Per-Lead By Industry [CHART]
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
Read MoreEmail Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreB2B AdWords ROI For 6 Industries [CHART]
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Read MoreEmail Reading, Glancing & Scanning By Industry [CHART]
![Email Reading, Glancing & Scanning by Industry [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Email-Reading-Glancing-Scanning-By-Industry.png)
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Read MoreInternet Of Things Spending By Industry [TABLE]
The travel and hospitality industry leads spending on the Internet of Things technology.
Read MoreGlobal Email Deliverability Rates By Industry, October 2015 [CHART]
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
Read MoreAwareness Of Internet Of Things By IoT Decision-Makers, August 2015 [CHART]
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.
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