Magazines Archives - Page 5 of 13

How American Adults Spend Their Time Online, 2010 vs 2013 [CHART]

Social networks account for the single largest share of consumers’ time online.

Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]

Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.

US Teen Spending By Category, April 2014 [CHART]

Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.

Growth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]

US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.

Share Of Daily Time Spent With Major Media, 2010-2014 [TABLE]

In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift.

Americans' Small-Ticket Purchase Cutbacks, April 2014 [CHART]

Parents are also more likely than those without children in the household to decrease their spending in a variety of areas, including restaurants (64% vs. 56%) and entertainment (60% vs. 51%).

Americans' Paid News Subscriptions, February 2014 [CHART]

Just one-quarter of US consumers said that they currently paid for at least one news subscription.

Media Gender Gap [INFOGRAPHIC]

Male journalists make up 63% of bylines in print, Internet and wire news media, according to a recent report from the Women’s Media Center.

Most Frequently Used Omnichannel Research Sources By Category, March 2014 [TABLE]

Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.

Where UK Millennials Go To First For News, October 2013 [CHART]

One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.