Posts Tagged ‘Magazines’
Scannable Codes In Top 100 Magazines, January 2011-June 2012 [CHART]
The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.
Read MoreMagazine Ads With Scannable Codes, March 2011-June 2012 [CHART]
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012.
Read MoreeContent Purchased On Tablets [CHART]
In March 2012, 35% of US tablet owners purchased ebooks on their devices.
Read MoreTypes Of Companies/Products People Follow On Social Networks [CHART]
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MorePrint Media Audience's Mobile Behavior [CHART]
Slightly more than half of mobile device users read digital versions of print publications on their devices.
Read More2016 US Local Media Revenues By Channel [CHART]
Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.
Read MoreDaily Activities Of Tablet Owners In Japan & New York [CHART]
More than a third of tablet users in New York played games on their tablets (33.7%) every day, compared to less than a tenth in Japan (9.1%).
Read MoreNext Issue App – Netflix For Magazines [VIDEO]
This is a review of the Next Issue app by Media Bistro.
Read MoreAd Spending Growth Rates In The UK By Category [TABLE]
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
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