Posts Tagged ‘Luxury Marketing’
Ways That Affluent Consumers Discover Luxury Products, Q1 2013 [CHART]
48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store.
Read MoreAmerican Affluents' Attitudes Toward Shopping, July 2013 [CHART]
Barely one-third of affluents said they “usually buy brand-name packaged goods instead of generic or store brands.”
Read MoreHow Internet Users Look For Deals By Income, March 2013 [TABLE]
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.
Read MoreAverage Annual Income & Spending Of American Affluents, Q3 2011-Q2 2012 [TABLE]
By one popular measure of affluence—a minimum annual household income of $100,000—affluents comprise one-fifth of all US households.
Read MoreDevices Used By Luxury Goods Buyers, April 2013 [CHART]
Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.
Read MoreLuxury Goods Buyers' Daily Media Consumption, April 2013 [CHART]
Among those with an annual household income of at least $100,000 who had purchased at least two luxury items in the past two years—98% went online daily.
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreDemographics Of Affluent Americans, September 2013 [CHART]
Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.
Read MoreAffluent Influencers' Activities By Generation, September 2013 [TABLE]
The most common activities are consistent across generations, with respondents most often enjoying relaxing at home, spending time with family, visiting family and friends, and shopping.
Read MoreLuxury Buyers' Research Habits, September 2013 [CHART]
More than 9 in 10 luxury buyers search for information prior to making a purchase.
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