Posts Tagged ‘Luxury Marketing’
Affluents' Media Habits By Generation, May 2014 [TABLE]
Affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts.
Read MoreExperiences That Influence The Purchase Decisions Of Affluents By Generation, Q1 2014 [TABLE]
Around nine in 10 US affluent internet users said that when it came time to buy, past experiences played a significant role.
Read MoreAffluents Expected Spending Changes, March 2014 [TABLE]
US affluent spending hadn’t completely rebounded: 45.0% of respondents were still being cautious with major purchases, saying they wouldn’t spend on any of the options listed.
Read MoreMajor Purchases Planned By US Affluents, March 2014 [TABLE]
Purchasing or leasing a new car and having a major home remodeling tied as the No. 1 major purchases US affluents planned to make over the next 12 months, each cited by 25.0% of respondents.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreMillionaires' Differences By Generation, March 2014 [TABLE]
Baby Boomers (aged 49-67) are overrepresented among millionaires, comprising almost half of these adults, versus roughly one-third of the general population.
Read MoreDifferences Between Male & Female Millionaires, February 2014 [TABLE]
9% of US adults qualify as being millionaires (personal net worth of at least $1 million).
Read MoreAffluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]
Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.
Read MoreTop Online Activities Of Mass Affluents, February 2014 [TABLE]
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Read MoreAmazon Customers' Shopping Frequency By Household Income, December 2013 [CHART]
Amazon customers’ average household income is roughly $89,000, compared to the $71,000 average for the US as a whole.
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