Posts Tagged ‘Luxury Marketing’
Product Categories For Which Amazon Is Preferred
Amazon leads the way among online retail channels in consumers’ views of delivery speed, delivery price, product reviews and more, but it falls behind as a shopping destination in some sectors, according to a recent report from Wunderman Thompson Commerce (WTC).
Read MoreInstagram Influence [INFOGRAPHIC]
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Read MoreAffluent Americans By Generation [CHART]
Today’s marketers very much hold a focus on Millennials – and even Gen Z. But when it comes to wealth in the US, younger generations distantly trail their older counterparts, despite some gains.
Read MoreBrands Working With Instagram Influencers By Industry [CHART]
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
Read MoreTop 10 Metropolitan Areas By Percentage Of Affluent African Americans, September 2015 [CHART]
African-Americans are increasingly affluent, educated and diverse.
Read MoreHigh-Net-Worth Households, 1997-2014 [CHART]
There were 10.1 million US households with net worth of at least $1 million, last year, up from 9.6 million in 2013 and the highest level on record.
Read MoreConsumers' Top Luxury Brands, February 2015 [TABLE]
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Read MoreShare Of Affluence By Generation, December 2014 [CHART]
Baby Boomers represent almost three times the share of the adult Mass Affluent population.
Read MoreAffluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]
45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.
Read MoreWhere Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]
Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.
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