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Posts Tagged ‘Language’

Copy That Converts [INFOGRAPHIC]

This infographic from koeppledirect illustrates how to write direct response copy that converts. 

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Words That Convert [INFOGRAPHIC]

Infographic: Words That Convert

This infographic from Uberflip illustrates words that have persuasive power and how they are used in marketing. 

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Top 5 Languages Used When Mentioning Companies Online, March 2014 [CHART]

While the majority of posts—64.4%—were written in English, a significant portion of influencers communicated in French (16.2% of mentions) and Spanish (11.3%).

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Language In Which US Hispanic Millennials Regularly Consume Content, March 2014 [CHART]

18.7% of Hispanics ages 18 to 34 would be interested in receiving advertisements on their mobile devices, compared with 8.5% of non-Hispanics the same age.

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American English Dialects [MAP]

Robert Delaney, a reference associate at Long Island University, developed a dialect map that identifies 24 regions of American English.

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Press Release Fail: Exclamation Point Abuse!!! [VIDEO]

David Erickson nitpicks an otherwise excellent marketing campaign by the Humane Society for a chimpanzee art contest because of the exclamation point abuse.

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Confusing Branding: New York Texas Toast [PIC]

It only dawned on me as I was packing away the groceries just what exactly was wrong with this picture. NEW YORK Texas Toast?!?

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Beyond Social Media Podcast: Nik Wallenda, Men's Warehouse & Short Form Video [VIDEO]

This episode: Nik Wallenda’s Grand Canyon tense tightrope; Men’s Warehouse boardroom battle; Instagram, Vine, Google Glass & the rise of short form video.

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Demographics Of US Hispanic Social Media Users, October 2012 [TABLE]

Latino social networking penetration among internet users reached 68% last year.

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Informal, First-Person Language Most Memorable [VIDEO]

Recent research published in Memory and Cognition demonstrates that the inform language of Facebook posts make them more memorable than books or faces.

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