Posts Tagged ‘italy’
Ad Spending Growth In Western Europe By Country, 2012-2018 [TABLE]
Total media ad spending in Sweden fell last year and amounted to no more than $3.77 billion, down from $3.80 billion in 2012.
Read MoreSmart Phone User Penetration In Western Europe By Country, 2012-2017 [TABLE]
The number of people in Italy owning at least one smartphone will reach an estimated 25.8 million this year.
Read MoreItalian Mobile Social Media Activities, November 2013 [CHART]
eMarketer estimates that 41.8% of the Italian population will have a smartphone in 2014—well below the regional average of 47.0%—and a similar gap will persist through 2017.
Read MoreItalian Multitainment Activities, November 2013 [CHART]
Almost half (46.3%) of Italian smart phone users who used their phone for any activity related to a TV program said they visited social networks.
Read MoreMobile Commerce In Select European Countries, February 2014 [CHART]
A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month.
Read MoreWestern European Smart Phone Users By Country, 2012-2017 [TABLE]
eMarketer estimates that 22.3 million people in Spain will use a smartphone this year—and the number will reach 26.0 million in 2015, or nearly 54% of the population.
Read MoreeTailing Share Of Total Market, 2014 [CHART]
Online orders made using mobile devices last year are estimated to be as high as 13.8% share of all e-commerce orders in the US, and could grow to 19.9% share.
Read MoreWestern European eCommerce Sales By Country, 2012-2017 [TABLE]
A physical store was by far the most important factor for older shoppers, mentioned by 33%; among Generation Y, only 18% considered that the key influence.
Read MoreEU-5 Consumers Who Are Comfortable Buying Online, October 2013 [CHART]
The UK had by far the highest confidence levels, with 70% saying they felt secure when making online payments and fewer than 10% saying they disagreed.
Read MoreGlobal Digital Travel Sales Share By Country, 2012-2017 [TABLE]
Only four markets will see travel increase its share of B2C eCommerce between 2012 and 2017: Italy, Brazil, Finland and South Korea.
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