Posts Tagged ‘interactive video’
ClickThrough: Clickable Video Enables Product Placement eCommerce
The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option
Read MoreDailyMotion's Video 2.0 Experiment
If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the ‘monetization’ of video content in the form of interactive product placements.
Read MoreMaking Online Video Advertising Work
In order for online video advertising to succeed as a long-term marketing too, we need true interactive video.
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