Posts Tagged ‘Insurance Marketing’
Preferred Customer Channel For Insurance-Related Activities, 2013 [TABLE]
When it came to using insurance products or researching new ones, the highest number of customers preferred to do so online.
Read MoreDemographics Of Consumers Experiencing Life Changes, October 2013 [TABLE]
There are 9 million engaged couples in the US (adults planning to get married in the next year), 48% of whom are Millennials and 39% Gen Xers.
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreLeast-Trusted Companies, July 2013 [TABLE]
Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.
Read MoreUS Mobile Marketing Spending By Industry, 2010-2015 [TABLE]
Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.
Read MoreBeyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
Read MoreProducts Researched & Purchased On A Tablet, March 2012 [TABLE]
A survey from the Online Publishers Association compared product research with product purchase by category among tablet users in March 2013.
Read MoreCustomer Satisfaction With Online Interactions By Industry Segment, June 2013 [CHART]
E-commerce sites exceeded the threshold of excellence in customer satisfaction last year, according to the American Customer Satisfaction Index.
Read MoreHow Bank & Insurance Industries Are Using Big Data, January 2013 [CHART]
Three-quarters of banking executives and 80% of those in insurance already had, or expected to have, a Big Data marketing-related project in the works.
Read MoreAttitudes Of Bank & Insurance Execs Toward Big Data, January 2013 [CHART]
More than half of respondents from both sectors thought the promise of Big Data was overhyped.
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