Insurance Marketing Archives - Page 2 of 9

Facebook Advertising Benchmarks [INFOGRAPHIC]

Infographic: Facebook Advertising Benchmarks

This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.

What Viewers Associate With Super Bowl Ads [CHART]

These days, 65 percent of Americans associate Super Bowl commercials with alcoholic beverages.

Email Reading, Glancing & Scanning By Industry [CHART]

A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.

Google AdWords Benchmark Metrics By Industry [CHART]

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

The Internet Of Things Landscape [INFOGRAPHIC]

Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.

Internet Of Things Spending By Industry [TABLE]

The travel and hospitality industry leads spending on the Internet of Things technology.

Global Email Deliverability Rates By Industry, October 2015 [CHART]

Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.

The Internet Of Things [INFOGRAPHIC]

This infographic from BI Intelligence illustrates the state of the industry based on the publication’s most recent report.

Website Content Engagement By Desktop Or Mobile, August 2015 [CHART]

Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).

SMBs' Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]

87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.