Posts Tagged ‘Instagram’
2019 B2C Content Marketing [INFOGRAPHIC]
This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.
Read MoreWhere Young Shoppers Discover Products [CHART]
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Read MoreInstagram Growth, 2017-2018 [CHART]
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
Read MoreSocial Video Ad Spending [CHART]
In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.
Read MoreInstagram Stories Case Studies [INFOGRAPHIC]
This infographic from 99Firms illustrates 30 case studies of how companies and brands are using Instagram Stories.
Read MoreValued Instagram Content [TABLE]
Instagram Stories boasts more than 400 million daily users and in a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more interested in a brand or product after seeing it on Instagram Stories.
Read MoreWanna Reach Gen Z? Use Mobile Video [CHART]
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
Read MoreSocial Channels That Have A Significant Influence On Shopping [TABLE]
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
Read MoreMicroinfluencers [INFOGRAPHIC]
This infographic from SocialPubli illustrates why microinfluencers are so…influential.
Read MoreTeen Social Media Use By Network [CHART]
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
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