Posts Tagged ‘Instagram’
Millennials’ Social Media Use By Channel, 2018-2020
Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app.
Read MoreSocial Media Channels By Mood
58% consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook and Instagram.
Read MoreUS Internet Users By Generation [CHART]
eMarketer estimates that 79.2% of US Baby Boomers will be internet users this year—a substantial number, but lower than penetration for Gen Xers (93.1%) and Millennials (96.1%).
Read MoreSmall Business Instagram Profile Elements [INFOGRAPHIC]
This infographic from fundera illstrates the elements that contribute to the perfect small business Instagram profile.
Read MoreGlobal Social Network Users By Platform, 2019 & 2023 [CHART]
Facebook still rules the roost in terms of global social media users and that lead is expected to continue for several years.
Read MoreSocial Media User Satisfaction By Site [CHART]
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index (ACSI).
Read MoreAttitudes Towards Brands That Use Emojis [CHART]
Instagram posts have been found to generate more interaction when they include at least one emoji, making emojis a surprisingly useful engagement tool as opposed to just a way to dress up an otherwise dull message.
Read MoreDigital Illiteracy [CHART]
A Pew Research Center survey finds that Americans’ understanding of technology-related issues varies greatly depending on the topic, term or concept.
Read MoreSocial Media Content Trends For 2020 [INFOGRAPHIC]
This infographic from MicroCreatives illustrates seven social media content trends for 2020.
Read MoreMost Effective Instagram Content [CHART]
Two-thirds of marketers say that Instagram is either extremely important (30%) or very important (35%) to their overall social media marketing strategy, as a majority of marketers planned to increase their organic activity on the platform this year.
Read More