India Archives - Page 2 of 8

Closed Accounts Due To Privacy Concerns By Country, November 2014 [CHART]

Some 22% of US consumers report having closed an account due to data-privacy concerns.

Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

Why Consumers Go Online, November 2014 [TABLE]

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

Advertising Cost Per App Install By Country & OS, Q3 2014 [CHART]

For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.

Online Video Viewing Penetration In Select Countries, June 2014 [TABLE]

Penetration in the East Asian country reached nearly 96%.

Daily Reach Of TV vs. Online Video By Country, July 2014 [CHART]

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

Global Ad Spending Per Person By Country, 2012-2018 [TABLE]

On a country-by-country basis, the US is by far the leader in total media ad spending.

Social Channels Used To Follow Sports In Select Countries, February 2014 [TABLE]

Among US internet users who used social networks to follow sports, Facebook was the top platform used, cited by 70% of respondents—30 percentage points ahead of No. 2 YouTube.

Mobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]

Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.

Twitter Global Growth By Country, 2012-2018 [TABLE]

India and Indonesia will see the most consistent growth patterns throughout our forecast period, both experiencing increases well above 50% this year.