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Posts Tagged ‘Hospitality Marketing’

Likelihood Passengers Will Buy Airline Services Via Mobile, May 2013 [CHART]

In 2013, 37% of travelers worldwide said they’d Definitely use their mobile devices to purchase airline tickets & 33% would consider doing so.

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US Mobile Travel Bookings, 2012 & 2015 [CHART]

While US mobile travel bookings sat at $6.15 billion in 2012, PhoCusWright forecast this would rise to $39.50 billion by 2015.

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Global Traveler, 2014 [INFOGRAPHIC]

This infographic from LastRoom paints a picture of the behavior of the global traveler of 2014.

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Top Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]

What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.

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Social Login Used For Select Industry Sites, Q4 2013 [CHART]

With the exception of the media/publishing sector (45%), Facebook boasted the majority of social logins for each industry included in the analysis.

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Global Digital Travel Sales Share By Country, 2012-2017 [TABLE]

Only four markets will see travel increase its share of B2C eCommerce between 2012 and 2017: Italy, Brazil, Finland and South Korea.

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Global Digital Travel Sales By Country, 2012-2017 [TABLE]

Consumers across the world are becoming more comfortable making purchases on the internet, and digital travel sales are beginning to mature on a global basis.

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Social Media Response Rates By Industry, Q3 2013 [TABLE]

A breakdown of social media response times and rates by industry found that government companies had the longest response time—14.5 hours—and a response rate of just 17%.

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The Personality Types Of Popular Facebook Pages [INFOGRAPHIC]

This infographic by Wishpond illustrates popular Facebook pages by personality type.

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Most Used Mobile Notifications, October 2013 [CHART]

On average, smartphone users had signed up for at least one notification from eight of the 14 categories included in the survey.

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