Holiday Marketing Archives - Page 7 of 15

Percent Of Holiday Shopping Budget Devoted To Online Purchases, September 2013 [CHART]

Thirty-eight percent of respondents said they would spend at least half of their budgets online.

Where American Internet Users Expect To Shop During The Holidays, 2011-2013 [TABLE]

Deloitte reports that 47% of respondents expected to shop online this holiday season, making it the most popular shopping channel.

Mobile & Social's Role In Holiday Shopping [INFOGRAPHIC]

This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.

Halloween Spending, 2005-2013 [CHART]

A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than last.

Holiday mCommerce Sales Share By Device, 2011 & 2012 [TABLE]

In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites.

US eCommerce Holiday Season Sales, 2011-2013 [CHART]

eMarketer projects that retail eCommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains.

Father’s Day Spending, 2007-2013 [CHART]

Total US spending related to Father’s Day (Sunday, June 16, 2013) should reach almost $13.3 billion in 2013.

Americans Who Research & Purchase Travel Products Online, August 2012 [CHART]

81% of US internet users who had booked travel in the past 12 months had researched their trips online, while 74% of respondents had booked online.

Daily Holiday Price Changing By Select US Retailers, 2011 & 2012 [CHART]

Major retailers made more daily price changes in the 2012 Thanksgiving season than in 2011.

Average Easter Spending, 2007-2013 [CHART]

The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28.