Holiday Marketing Archives - Page 6 of 15

RNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]

Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.

Thanksgiving Weekend Shopping Trends, 2012 vs 2013 [CHART]

Traffic was up on Thanksgiving Day, while e-commerce sales hit new highs on Black Friday.

Top Retail Tactics Expected To Yield Most Overall Holiday Sales, 2012 & 2013 [CHART]

38% of marketers saying that free shipping was the most effective tactic.

Time Of The Year When Holiday Promotions Will Run, 2013 [CHART]

Only 13% of American CMOs planned to begin holiday promotions in 2013 earlier than they had the previous year.

How Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]

25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.

Percent Of Online Shopping North American Mothers Will Do On Black Friday & Cyber Monday, October 2013 [CHART]

Just over one-third of the mothers polled planned to do at least half of their seasonal buying on the Web on either Black Friday or Cyber Monday.

Major Retailer's Black Friday Search Surges Entirely Predictable [CHART]

This chart shows search volume from 2004 to present for Target, Walmart, Kmart and Kohls Black Friday search traffic.

When People Plan To Shop In Stores On Black Friday By Daypart, September 2013 [CHART]

The shopping schedules for those traveling to physical stores on Black Friday were pretty well spread throughout the day.

Primary Place US Internet Users Plan To Shop On Black Friday, September 2013 [CHART]

53% indicated that they planned to shop on Black Friday.

Holiday Retail Sales Trends, 2000-2013 [CHART]

The NRF is forecasting “marginal gains” for this season, projecting 3.9% YOY growth in retail sales to $602.1B (with online spending growing by 13-15% up to a potential $82B).