Holiday Marketing Archives - Page 2 of 15

How People Plan To Use Smart Phones For Holiday Shopping, October 2014 [CHART]

Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.

Small Businesses' Preferred Holiday Marketing Channels, September 2014 [CHART]

Social media marketing was the most preferred channel for holiday marketing, cited by 34.5% of small business owners.

How Small Businesses Plan To Convert Holiday Shoppers, September 2014 [CHART]

76.4% of US small businesses were at least somewhat optimistic that they would generate more online sales this season than in the same period in 2013.

Holiday Desktop eCommerce Spending, December 2014 [CHART]

eCommerce sales were up by 8.5% year-over-year, per IBM Digital Analytics, although average order values were down by 3.5%.

Affluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.

2014 Thanksgiving Weekend Shopping Intentions [CHART]

Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.

Holiday-Related Retail Spending, 2004-2014 [CHART]

The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.

The Biggest Holiday Shopping Days [INFOGRAPHIC]

Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.

US Retail eCommerce Holiday Season Sales, 2012-2014 [CHART]

eMarketer projects that US retail sales will increase 5.0% in the core holiday season of November and December in 2014.