Holiday Marketing Archives

Buy Online Searches – October, 2019-June, 2020

Comparing year-on-year (YoY) 2019 vs. 2020 data, “buy online’’ searches increased by 50%, almost doubling during the first wave of the pandemic.

Some 35% of those surveyed by Morning Consult said they would set aside between $100 and $300 for holiday gifts this year, up from 31% in 2019.

This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.

This infographic fom WalletHub illustrates facts and figures about Saint Patrick’s Day 2017.

This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.

eMarketer forecasts that US retail sales in the months of November and December 2015 will increase 5.7% year over year, reaching $885.70 billion.

46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.

Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.

Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.

Starting the day after Christmas, Internet use in 2013 surged, probably because people were trying out devices they had just received.