Posts Tagged ‘Heatmap’
Online Article Consumption & Banner Blindness [HEATMAPS]
Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.
Read MoreSunsilk Print Ad Eye Tracking [HEATMAP]
Eyetracking heatmaps that overlay these Sunsilk print ads demonstrate that the viewers’ attention focuses on the eyes of the woman in the ad.
Read MoreGoogle+ Eyetracking [HEATMAP]
Heatmaps of where visitors to Google+ profile pages focused their attention.
Read MoreEye Tracking & Gender Differences For Bikini Ads [HEATMAPS]
EyeTrackShop examined where the visual focus falls on H&M bikini ads for men vs. women in these heatmaps.
Read MoreFacebook Eyetracking Attention Order [HEATMAP]
EyeTrackShop, a startup that runs eye-tracking studies for advertisers, applied its technology to Facebook profile pages.
Read MoreFacebook Eyetracking [HEATMAP]
EyeTrackShop, a startup that runs eye-tracking studies for advertisers, applied its technology to Facebook profile pages.
Read MoreFacebook Users Visual Attention Across Platforms [HEATMAPS]
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Read More