Posts Tagged ‘Health Care Marketing’
Google AdWords Benchmark Metrics By Industry [CHART]
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Read More5 Public Relations Case Studies [INFOGRAPHIC]
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Read MorePrevalence Of Ad Blocking By Website Category, Q2 2015 [CHART]
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
Read MoreChief Digital Officers By Industry, 2014 [CHART]
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Read MoreWearables At Work, March 2015 [CHART]
Nearly eight in 10 US enterprise wearable adopters agreed that wearables would reshape their companies’ future success.
Read MoreApp Notification Opt-in Benchmarks By Industry, 2014 [CHART]
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Read MoreSMBs' Attitudes Toward Professional Website Design By Industry, May 2015 [TABLE]
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Read MoreTop Mobile Content Consumed By Physicians
Specialty-specific or clinical content was the leading type viewed via mobile by US physicians.
Read MoreBest & Worst Customer Experience Ratings By Industry & Company, March 2015 [TABLE]
Publix enjoys the best customer experience rating of 293 companies measured.
Read MoreGlobal Mobile App Use Growth By Select Categories, 2014 [CHART]
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
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