Posts Tagged ‘Health Care Marketing’
Devices Health Care Professionals Use On The Job, 2012 & 2013 [CHART]
A May 2013 survey of US health care practitioners found that 86% of them had used a smart phone for professional purposes in 2013, up from 78% the previous year.
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreLeast-Trusted Companies, July 2013 [TABLE]
Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.
Read MoreAmerican Doctors Who Use Tablets Professionally By Age, January 2013 [CHART]
More than half of physicians ages 44 or younger used tablets for professional purposes.
Read MoreAmerican Doctors Who Use Smart Phones Professionally By Age, January 2013 [CHART]
Nearly nine in 10 doctors under 35 used their smart phones for professional purposes, the highest level among all age groups.
Read MoreAmerican Doctors Who Email Patients By Age, January 2013 [CHART]
Email use was highest among doctors ages 35 to 44, at 30%, and its use among other age groups was not far behind.
Read MoreUS Mobile Marketing Spending By Industry, 2010-2015 [TABLE]
Finance, insurance and real estate marketers would collectively spend $2.08 billion on US mobile marketing this year, up significantly from about $1.33 billion in 2012.
Read MoreTop Ways Consumers Are Responding To Higher Costs, June 2013 [TABLE]
64% of respondents have been affected by rising food prices and 58% by rising gas prices, with rising utility/energy bills (40%), health care costs (30%) and payroll taxes (23%) also affecting some.
Read MoreBeyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
Read MoreGlobal Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
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