Posts Tagged ‘Google’
Preferred Feedback Channel By Generation [CHART]
via emarketer.com When Maritz broke its data down among age groups, it found that the type of contact consumers favored to reach companies was closely linked to users’ age. Younger customers were more likely to embrace public feedback on a social network, while older consumers preferred older methods of direct contact with a company. Unsurprisingly,…
Read MoreFeedback Channels Online Consumers Know Of & Prefer [CHART]
via emarketer.com When it comes to making their voices heard to businesses, customers are showing they’re not shy about taking to the web. An April 2012 survey of US internet users conducted by Maritz Research found that, overall, consumers preferred using email to making a phone call when they sought to provide businesses with direct…
Read MoreFrequency Of Tablet Use At Work [CHART]
via marketingcharts.com Tablets are increasingly becoming a staple at work for the corporate professional, according to research released in June 2012 by IDG Connect. 71% of the more than 3,000 IT and business professionals responding to the survey said they already own a tablet, with roughly 3 in 5 using it daily for work. Breaking…
Read MoreHow B2B Marketers Are Using Social Media
eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.
Read MoreTop Google Search Ranking Factors [CHART]
via marketingcharts.com Within the US, among 22 ranking factors identified, social signals account for 5 of the 6 most highly correlated with Google search results, according to a June 2012 study from Searchmetrics. Presenting the correlations using Spearman’s rank correlation coefficient, the study shows that Facebook shares (0.37) have the highest correlation, followed by number…
Read MoreGoogle's Knowledge Graph
Google is rolling out a semantic search improvement for their search results they call the Knowledge Graph.
Read MoreBing Social Search
Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.
Read MoreGoogle AdWords For Video
Google has just opened up their Google AdWords for Video service to everyone: Watch this demonstration video to learn how it works.
Read MoreSocial Media Demographics [INFOGRAPHIC]
via 4.mshcdn.com
Read MoreGoogle Glasses: Project Glass
Google is working on re-engineering eye glasses with their Project Glass. Here’s their vision of what the experience with Google Glasses would be like.
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