Audio Streaming Hours By Device

Chart: Audio Streaming Hours, January - May, 2020

It’s not just OTT and pay-TV viewing that have seen an increase in use since the beginning of the coronavirus. Audio streaming has also been on the rise as people spend more time in their homes.

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Smart Speaker Users By Brand, 2018-2020 [CHART]

While Amazon’s Echo is the most popular smart speaker in the US, it’s losing share as speaker rivalry heats up. This year, Amazon is capturing roughly two-thirds of the US smart speaker audience, and that figure will decrease to 60.8% by 2020.

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Voice Commerce Users By Age & Platform [TABLE]

Table: Voice Commerce By Age & Platform

30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.

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