Germany Archives - Page 7 of 15

Western European Mobile Online Ad Spending Share By Share, 2012-2018 [TABLE]

UK mobile ad spending grew 126.1% in 2013 to account for 19.0% of all digital ad spending in the country; this proportion will increase to 31.9% in 2014.

Ad Spending Growth In Western Europe By Country, 2012-2018 [TABLE]

Total media ad spending in Sweden fell last year and amounted to no more than $3.77 billion, down from $3.80 billion in 2012.

Social Networks Used By Germans, Q4 2013 [CHART]

Before Facebook arrived in Germany in 2008, the leading social site was the homegrown community schülerVZ, attracting 45% of internet users ages 12 to 19.

Devices Germany's Teens Use To Go Online, 2006 & 2013 [CHART]

Fifteen years back, 38% of German teens said they played computer games, but just 3% did so online.

Smart Phone User Penetration In Western Europe By Country, 2012-2017 [TABLE]

The number of people in Italy owning at least one smartphone will reach an estimated 25.8 million this year.

Mobile Germans Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]

In Germany only 8% to 12% said they favored ads on a smartphone, laptop or tablet but at least 40% said they paid attention to ads on those devices.

Mobile Commerce In Select European Countries, February 2014 [CHART]

A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month.

Western European Smart Phone Users By Country, 2012-2017 [TABLE]

eMarketer estimates that 22.3 million people in Spain will use a smartphone this year—and the number will reach 26.0 million in 2015, or nearly 54% of the population.

Western European eCommerce Sales By Country, 2012-2017 [TABLE]

A physical store was by far the most important factor for older shoppers, mentioned by 33%; among Generation Y, only 18% considered that the key influence.

EU-5 Consumers Who Are Comfortable Buying Online, October 2013 [CHART]

The UK had by far the highest confidence levels, with 70% saying they felt secure when making online payments and fewer than 10% saying they disagreed.