Posts Tagged ‘Gender’
Demographics Of Consumers Who Would Buy A Brand Because Of Friends' Likes [CHART]
Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so.
Read MoreSocial Media Behavior Of Men vs. Women [INFOGRAPHIC]
This infographic by Digital Flash illustrates the different social media behavior of the sexes.
Read MoreTop 10 Site Categories For European Women [CHART]
Women in Europe account for the majority of time spent on multiple retail site categories, per comScore figures released in July.
Read MoreAmericans' Attitudes Toward Dual Incomes By Various Demographics [CHART]
Two-thirds of Americans believe it is better for both members of a household to work in paying jobs.
Read MoreAmerican Sports Fan Demographics [CHART]
61% of adults consider themselves a sports fan, according to a Marist Poll conducted in November 2011.
Read MoreAmericans' Attitudes Toward Hard Work & Success By Various Demographics [CHART]
7 in 10 of Americans believe that with hard work they can accomplish anything, while 28% believe that success is dependent upon factors like connections, inherited wealth and sheer luck.
Read MoreContextually Relevant Video Ads' Effect On Women's Attention [CHART]
Asked about online video ads irrelevant to the site (though not necessarily irrelevant to them), 70% of women said they were more likely to ignore them.
Read MoreWomen's Attitudes Toward Contextually Relevant Video Ads
Contextual video ads made women feel more favorably toward both the brand (62%) and the site where they saw the ad (56%).
Read MorePinterest Purchasing By Gender [CHART]
Men report being more than twice as likely as women to have purchased a product or service after discovering it on Pinterest, per results of a Compete survey.
Read MorePrimary Source Of Political Information, By Gender [CHART]
via emarketer.com This change makes sense in the context of the results of an April 2012 online survey of US online adults conducted by Burst Media. The poll found that 27.7% of likely voters got their information about candidates and causes primarily on the internet, a 10% jump over 2008. In fact, the internet was…
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