Posts Tagged ‘Gender’
Technographics Of Millennial Men, 2013 & 2017 [CHART]
Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.
Read MoreFavorable Use Of LGBT Terms In Corporate Marketing, September 2013 [CHART]
A leading 77% of gay men and 87% of lesbians indicated a favorable attitude towards the use of the term “LGBT” when used by a corporation.
Read MoreDemographics Of Mobile Internet Users, September 2013 [CHART]
63% of mobile phone owners used their devices to go online as of May this year.
Read MoreFrequency With Which American Mothers Share Deals On Social, July 2013 [CHART]
56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media.
Read MoreOnline Channels Where American Mothers Talk About Products & Services, July 2013 [CHART]
Well over half of mothers posted about products or services on social media.
Read MoreAmerican Moms Who Follow Brands Or Stores On Social Media, June 2013 [CHART]
Just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.
Read MoreLGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
Read MoreUS Digital Cross-Platform Audience, April 2013 [CHART]
The number of adults going online is 194 million strong per month. Of those, about 63% (122 million) use both a PC and a mobile device.
Read MoreShare Of Time Spent Online By Device, April 2013 [CHART]
Soaring smart phone and tablet use has doubled the amount of time Americans spend online in the matter of a few short years.
Read MoreUS Household Types, 1970-2012 [CHART]
The constitution of the American household has evolved considerably in the past 4 decades or so, such that there really is no typical household type anymore.
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