Gender Archives - Page 23 of 45

Incidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]

While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.

Millennials' Mobile Phone Dependence, October 2013 [CHART]

Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.

Demographics Of Americans By Internet Adoption, May 2013 [CHART]

85% of American adults use the internet as of May 2013, representing a new high point for internet adoption.

Demographics Of Affluent Americans, September 2013 [CHART]

Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.

Demographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]

12% of smart phone owners—as opposed to social media users—actively checked in at locations.

Demographics Of Location-Based Services Social Media Users, May 2013 [TABLE]

Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.

Male Shopping Habits, September 2013 [TABLE]

63% of men actively look for sales in-store and 53% regularly use coupons to cut costs, with that tendency slightly higher among younger men.

Select Content Types Women Consume Online By Platform, March 2013 [TABLE]

The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.

Consumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]

40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”

Smart Phone Penetration Among Millennials By Gender, 2013 [CHART]

Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.