Posts Tagged ‘Gender’
Demographics Of Podcast Listeners & Smart Speaker Owners [TABLE]
A recent media outlook from PwC predicated that podcast advertising will see strong growth through the year 2023 to reach $1.4 billion. As podcasts become more of a focus for advertisers, who is the average listener?
Read MoreInterest In Voice Commerce By Demographics [CHART]
Despite all the hype around smart speakers, most consumers are more interested in shopping with retail technology that offers a visual aid, as opposed to completing purchases entirely with voice.
Read MoreSmartphone App User Demographics [TABLE]
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
Read MoreDigital Nevers [CHART]
The proportion of US adults who do not use the internet continues its slow decline, per data from the Pew Research Center, as the percentage of the US adult population who do not use the internet has more than halved in fewer than 10 years.
Read MoreEffect Of Same-Sex Advertising, By Demographic [TABLE]
New data shows that half of internet users in the US said that if a company debuts Pride-related merchandise or content, they’re more likely to see that as a marketing tactic than as a true reflection of the company’s values, according a YouGov survey.
Read MoreBrands With Best Impression Among Women [CHART]
A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising.
Read MoreVideo Game Platforms by Demographics [TABLE]
Gaming has gone mainstream, with 86% of internet users worldwide noting that they have gamed on at least one device within the past month.
Read MorePodcast Listeners' Attitudes Toward Ads [CHART]
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
Read MoreSmart Speaker Owner Demographics [CHART]
About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.
Read MoreEmail Marketing Statistics for 2019 [INFOGRAPHIC]
This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.
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