Gender Archives - Page 17 of 45

Mobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]

Of the 20 million mobile gamers in the UK, almost half were female.

Demographic Profile Of UK Mobile Gamers, September 2013 [CHART]

One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.

Facebook Ad KPIs By Demographic, Q1 2014 [CHART]

Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1.

Americans' Attitudes Toward Technological Change & The Future By Demographic [TABLE]

Six in ten Americans (59%) feel that technological advancements will lead to a future in which people’s lives are mostly better, while 30% believe that life will be mostly worse.

Demographics Of Live TV Viewers, April 2014 [CHART]

The vast majority of Americans usually watch TV programming the old-fashioned way: live on TV.

Americans' Trust In Advertising By Demographic, April 2014 [CHART]

Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.

Ignored Ad Types By Age & Gender, January 2014 [TABLE]

The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

Americans' Young Adults: Jobs, Education & Households, April 2014 [TABLE]

By the time they reached the age of 27, 34% of young adults were married, 20% were unmarried and living with a partner, and 47% were single.

Millionaires' Differences By Generation, March 2014 [TABLE]

Baby Boomers (aged 49-67) are overrepresented among millionaires, comprising almost half of these adults, versus roughly one-third of the general population.

Media Gender Gap [INFOGRAPHIC]

Male journalists make up 63% of bylines in print, Internet and wire news media, according to a recent report from the Women’s Media Center.