Gender Archives - Page 13 of 45

Primary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]

Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.

Demographics Of Americans Without Health Insurance, September 2013 [CHART]

As more aging boomers focus on staying active and preserving their physical appearance and weight, they are fueling the markets for exercise as well as vitamins, dietary supplements, fortified foods and anti-aging products.

Select Technologies Used By US Woman Aged 18-34, 2014 & 2018 [CHART]

US millennial women make up a huge group that is almost impossible to characterize.

Where Women Get Information About Financial Services, April 2014 [CHART]

People—family and friends, financial professionals and a spouse or partner—all landed ahead of finance-related sites.

Where People Get Financial Advice By Demographic, July 2014 [TABLE]

Among US female investors surveyed, just 14% of respondents said they turned to financial websites for advice.

Mobile Ad Response By Gender, August 2014 [CHART]

Men respond more to ads in mobile browsers, while women are more likely to swipe or click on in-app ads.

Influence Of Word Of Mouth & Reviews On Female Empty-Nesters, August 2014 [TABLE]

Female Empty Nesters are prone to seeking out reviews online and offline and are strongly influenced by what they find.

Demographics Of Online Purchasers By Product Category, June 2014 [TABLE]

Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.

News Consumption Of Large Tablets Owners, July 2014 [CHART]

Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.

Consumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]

Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.