Food Marketing Archives - Page 6 of 19

Affluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

Thanksgiving Social Media Chatter [INFOGRAPHIC]

This infographic from Viralheat examines more than 150,000 tweets and updates about “Thanksgiving dinner” and illustrates the social media discussion about the holiday.

Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

Pumpkin-Flavored Social Chatter [INFOGRAPHIC]

This infographic from Microsoft looks at social conversations people are having about pumpkin-flavored stuff.

Consumers' Top Benefits Of Newspaper Inserts, May 2014 [CHART]

39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.

Consumer Expenditures, 2012 vs 2013 [CHART]

Consumers spent more on housing and transportation but less on apparel and entertainment in 2013, details the US BLS in a recent data release.

Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

Devices Used To Buy Online By Product Category, June 2014 [TABLE]

57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.