Food Marketing Archives - Page 14 of 19

Average Easter Spending, 2007-2013 [CHART]

The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28.

QR Code For Produce [VIDEO]

A demonstration of a poorly-executed use of a QR code for produce marketing.

Top 10 Advertising Sectors In 2012 [CHART]

At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).

Beyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]

This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.

Oscar Mayer Runs Promoted Tweet On Oscar Night [SCREENSHOT]

Oscar Mayer hashjacked the #Oscars2013 hashtag on Twitter by running a promoted tweet to take advantage of the social TV conversation about the Oscars.

Types Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]

16% of internet users said they had searched for information on a drug they had seen advertised.

Website Phone Call Conversion Rates By Industry, February 2013 [CHART]

Home services companies had by far the highest conversion rate, of 11.7%, while e-commerce businesses had the lowest, at just 0.2%.

Beyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]

This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.

American Mothers’ Top Sources For Recipes, September 2012 [CHART]

Seventy-eight percent of US mom internet users surveyed who looked for recipes online or off went to websites vs. 66% who said they’d used Pinterest.

Demographics Of Online CPG Buyers, August 2012 [TABLE]

25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.