Posts Tagged ‘Food Marketing’
Average Easter Spending, 2007-2013 [CHART]
The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28.
Read MoreQR Code For Produce [VIDEO]
A demonstration of a poorly-executed use of a QR code for produce marketing.
Read MoreTop 10 Advertising Sectors In 2012 [CHART]
At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).
Read MoreBeyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]
This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.
Read MoreOscar Mayer Runs Promoted Tweet On Oscar Night [SCREENSHOT]
Oscar Mayer hashjacked the #Oscars2013 hashtag on Twitter by running a promoted tweet to take advantage of the social TV conversation about the Oscars.
Read MoreTypes Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]
16% of internet users said they had searched for information on a drug they had seen advertised.
Read MoreWebsite Phone Call Conversion Rates By Industry, February 2013 [CHART]
Home services companies had by far the highest conversion rate, of 11.7%, while e-commerce businesses had the lowest, at just 0.2%.
Read MoreBeyond Social Media: Carnival Triumph Cruise's Megafail & Lotsa Love Stuff [PODCAST]
This week’s highlights include the Carnival Triumph Cruise Megafail, an Etch-A-Sketch tribute, Ice Cream love, love stories & songs, a House of Cards.
Read MoreAmerican Mothers’ Top Sources For Recipes, September 2012 [CHART]
Seventy-eight percent of US mom internet users surveyed who looked for recipes online or off went to websites vs. 66% who said they’d used Pinterest.
Read MoreDemographics Of Online CPG Buyers, August 2012 [TABLE]
25% of men ages 18 to 34 had had a manicure or pedicure, while 38% had had a facial or body treatment.
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