Posts Tagged ‘Food Marketing’
Product Category Purchased By Millennials After Sharing On Social, Fall 2013 [TABLE]
US millennial internet users flocked to different social networks to post about different types of products they wanted to buy.
Read MoreApps Americans Use Regularly, November 2013 [CHART]
Weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%).
Read MoreAnchorman 2 Publicity: A Public Relations Case Study [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.
Read MoreMost Active Pro Sports Sponsorships Categories, November 2013 [TABLE]
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.
Read MoreAverage Annual Income & Spending Of American Affluents, Q3 2011-Q2 2012 [TABLE]
By one popular measure of affluence—a minimum annual household income of $100,000—affluents comprise one-fifth of all US households.
Read MoreTop 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.
Read MoreDiGiorno Sends Detroit Lions WR Nate Burleson Free Pizza…To Keep Him Safe [VIDEO]
David Erickson discusses DiGornio’s humorous capitalization of an earned social media opportunity arising from Detroit Lions’ wide receiver Nate Burleson’s broken arm.
Read MoreAnonymous National Security Tweeter Outed & Drug Ad Warnings Increase Sales – Beyond Social Media Show [VIDEO]
Topics on episode 22 of the Beyond Social Media Show: White House official Jofi Joseph fired over anonymous Tweets; Pharmaceutical ad warnings increase sales & much more!
Read MoreTop Omni-Channel Shopping Categories, October 2013 [CHART]
A majority of US shoppers combine online and in-person sources when purchasing in areas such as consumer electronics (70%) and toys (66%).
Read MoreChipotle's Scarecrow Content Marketing Campaign [VIDEO]
During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.
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