Posts Tagged ‘Fitness Marketing’
Top Ways People Would Use Wearables, December 2014 [CHART]
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.
Read MoreTypes Of Information Health Self-Trackers Monitor, December 2014 [CHART]
31% identified themselves as Self-Trackers—those who monitor health via apps, smart watches, wearable fitness trackers and/or websites.
Read MoreGlobal Mobile App Use Growth By Select Categories, 2014 [CHART]
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
Read MoreSmart Device Ownership In US, December 2014 [CHART]
35% of US internet users own at least one smart device other than a smartphone.
Read MoreContent Sharing Within Facebook, Twitter & Pinterest, Q4 2014 [CHART]
Facebook accounted for 81% of content shared to social networks.
Read MoreMobile App YoY Usage Growth in 2014 [CHART]
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
Read MoreDark Social Sharing By Content Type, December 2014 [CHART]
Some 84% of global online consumers aged 16 and older report sharing content online.
Read MoreWearables People Intend To Buy By Demographic, October 2014 [TABLE]
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.
Read MoreContent Sharing Activities By Category, Q3 2014 [CHART]
Business and Finance content sees above-average sharing on desktops (+24%).
Read MoreHealth-Related Content Mobile Moms Track, July 2014 [TABLE]
Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.
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