Posts Tagged ‘Financial Services Marketing’
US Online Ad Spending Estimates By Industry, May 2014 [CHART]
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Read MoreShare of Online Video Ad Views By Vertical, Q1 2014 [CHART]
CPG is the dominant advertising vertical, accounting for 30% of video ads viewed in Q1.
Read MoreTop Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]
Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.
Read MoreUS Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
Read MoreUS Online Ad Spending Share By Industry & Objective, 2014 [TABLE]
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
Read MoreShare Of Time Spent Online By Device & Content, January 2014 [VIDEO]
Time spent accessing the internet on smartphones matched online time spent with PCs in January.
Read MoreKey Indicators Of Business Conditions For Small Business Owners, Q1 2014 [TABLE]
US SBOs considered financial health the top key indicator of business conditions, cited by seven in 10.
Read MoreUS Industry Reputation Ratings, April 2014 [CHART]
1 in 5 American adults believe that the reputation of corporate America has improved over the past year.
Read MoreIndustries Consumers Trust & Distrust With Personal Data [VIDEO]
During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.
Read MoreConsumers' Trust In Handlers Of Their Data, April 2014 [VIDEO]
Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.
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