Posts Tagged ‘Fathers’
Grocery Shopping
Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.
Read MoreAmerican Sharing Economy Penetration, 2014-2020 [TABLE]
This year, 27.0 million US adults will use the sharing economy at least once.
Read MoreFrequency With Which Parents Check Facebook, 2012-2015 [CHART]
US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.
Read MoreInfluential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreUS Parents Who Follow Brands On Social Networks, January 2014 [CHART]
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Read MoreAmerican Social Network User Demographics By Device, Q2 2013 [TABLE]
Among millennials, rates of smart phone and PC usage of social networks were identical.
Read MoreMoms' vs. Dads' Use Of Daily Deal Sites, February 2013 [CHART]
One-quarter of US moms saying they used daily deal sites, vs. 14% of adults in general.
Read MoreHow Clorox Managed To Insult Men Everywhere [VIDEO]
In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.
Read MoreHousehold Shopping Decision Influence Of Hispanic Men, February 2013 [CHART]
42% of Hispanic men and 55% of Hispanic fathers are the top decision maker for their household’s purchases.
Read MoreFamily Facebook Behavior: Words Children Use When Talking To Fathers [WORD CLOUD]
A word cloud that illustrates the words sons and daughters use when talking to their fathers.
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