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Beyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]

This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.

Preferred Social Logins For Consumer Brand Sites, Q2 2012-Q1 2013 [CHART]

On consumer brand sites, Google made the biggest gains in social sign-in share.

Preferred Social Logins, Q4 2011-Q1 2013 [CHART]

By Q1 2013, Facebook social login use had dropped down to a 46% share, while Google rose to 34%.

Usefulness Of Select Social Media Sites To B2B Marketers, April 2013 [CHART]

While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months.

Average Daily Mobile Engagement On Facebook By Activity, March 2013 [TABLE]

For smart phone Facebook users, most of their time on the network was spent checking their newsfeed (16.4 minutes on average per day).

Top Mobile Apps Used For Local Business Search, December 2012 [TABLE]

Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.

Teens' Favorite Social Networks, April 2013 [TABLE]

30% of teens name Twitter as their most important social network, close behind the 33% who tab Facebook.

US Display vs Native Social Ad Revenues, 2012-2017 [CHART]

While display will remain the dominant social media advertising unit, native ad formats (such as Twitter’s Promoted Tweets) should grow rapidly over the coming years.

Sites Most Likely To Influence A Purchase, December 2012 [CHART]

Facebook was the social network most likely to influence purchases among US internet users surveyed by Technorati in December 2012.

Social Media Tactics Used On US Retail Websites, Q4 2011 & Q4 2012 [TABLE]

98% of US eCommerce merchants surveyed had a Facebook page in Q4 2012, and nearly the same number of respondents (97%) linked to Facebook from their site.