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Posts Tagged ‘Facebook’

Attention Online Shoppers Pay To Retailers’ Facebook Updates, June 2013 [CHART]

Just 14% of respondents either skip over retailers’ updates (8%) or claim to not notice them at all (6%).

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Online CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]

45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.

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Social Media Sites Marketing Execs Use For Cross-Posting On Twitter, Q1 2013 [CHART]

27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.

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Top Social Networks By Gender, March 2013 [TABLE]

Googl+ had the second-highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders.

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B2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]

While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.

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Marketers' Social Media Plans, May 2013 [CHART]

This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.

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Local Media Fans Social Behaviors By Media Type, May 2013 [CHART]

What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.

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Teens Who Lie About Their Age Online, 2012 [CHART]

36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.

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Teens’ Negative Online Experiences, 2012 [TABLE]

4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.

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Beyond Social Media: JCPenny's Hitler Billboard; Xbox Domains & Papa John's Apology [PODCAST]

This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.

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