Posts Tagged ‘Facebook’
Demographics Of Social Media Users By Network, October 2012 [TABLE]
Mobile will be the dominant platform to reach US millennials for the foreseeable future.
Read MoreInstagram Video Advertising? [VIDEO]
Wedbush Securities’ Michael Pachter discusses Instagram’s video potential for Facebook with Emily Chang on Bloomberg Television’s Bloomberg West.
Read MoreAgency Attitudes Toward Social Media As New Business Tool, June 2013 [CHART]
Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective.
Read MoreUS Mobile Display Ad Revenues By Company, 2011-2015 [TABLE]
Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).
Read MoreGlobal Net Online Ad Revenues By Company, 2011-2013 [TABLE]
Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.
Read MoreGlobal Online Ad Revenue Share By Company, 2011-2013 [TABLE]
Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.
Read MoreGlobal Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]
Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates.
Read MoreGlobal Mobile Ad Revenues By Company, 2011-2013 [TABLE]
eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.
Read MoreUS Facebook Net Ad Revenues, 2011-2015 [CHART]
eMarketer estimates that after less than a full year selling mobile ads, 18% of US net Facebook ad revenues came from mobile in 2012.
Read MoreAmerican Sports Content Consumption [INFOGRAPHIC]
25% of sports fans use social media to follow leagues, teams and players online.
Read More