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US Brands’ Average Facebook Post-Engagement Rates, H1 2014 [CHART]

The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year.

44% of US physicians still aren’t using social media sites for professional purposes.

Only 38% of Facebook user wall posts were responded to by US brands in June.

Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.

Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.

Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.

The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.

Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.

Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.

After 6 consecutive quarters of shrinking market share, Facebook’s share of social logins increased by 1.5% points to roughly 44% in Q2.