Posts Tagged ‘Facebook’
Retailers' Most Valuable Online Channels [CHART]
via marketingcharts.com When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the…
Read MoreFacebook's Earned Media Exposure [CHART]
via marketingcharts.com One of the chief benefits of Facebook for marketers is the earned media opportunities it provides, according to a comScore report released in June 2012. Using large brands as test cases and analyzing the impact of this earned media exposure among fans and friends of fans as compared to a control group, the…
Read MoreFacebook Ad Relevance [CHART]
via emarketer.com Perhaps better targeted, more relevant ads will improve Facebook users’ perceptions and their willingness to engage with Facebook ad content in the future. According to AYTM Market Research, as of May, less than half of surveyed Facebook users believed Facebook ads were very or somewhat relevant to their interests. Read the rest at…
Read MoreTop Google Search Ranking Factors [CHART]
via marketingcharts.com Within the US, among 22 ranking factors identified, social signals account for 5 of the 6 most highly correlated with Google search results, according to a June 2012 study from Searchmetrics. Presenting the correlations using Spearman’s rank correlation coefficient, the study shows that Facebook shares (0.37) have the highest correlation, followed by number…
Read MoreBing Social Search
Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.
Read MoreSocial Media Demographics [INFOGRAPHIC]
via 4.mshcdn.com
Read MoreINTERVIEW: David Erickson On Social Media Marketing
David Erickson is interviewed by musician David LeDuc about social media marketing, discussing Pinterest, Facebook, Twitter, Google+ and social search.
Read MoreThe Doh-cial Network
The Simpsons parody social media when Lisa creates Springspace.
Read MoreMoodparting?
Positive emotions are at their highest for Facebook users from 6-7 AM.
Read MoreThe Site Registration Barrier
54% of consumers may leave a website or not return when required to register with that site.
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